UNLOCK YOUR GROWTH
The Red, Blue, Black Strategy
At Concertina, we empower businesses to optimize operations and drive growth using our proven Red, Blue, Black framework, part of our Enterprise Growth System (EGS).
Red
BACK OFFICE
We identify and streamline non-revenue-generating tasks by deploying specialized talent in offshore roles, automating processes, and leveraging AI to reduce costs and boost profitability.
Blue
SALES & MARKETING
We reinvest savings into scalable, revenue-driving activities by placing experts in roles focused on sales, marketing, and strategic partnerships. Build in-house capability and 10X activity, reducing your dependency on third-party agencies.
Black
STRATEGY & EXECUTION
Our seasoned growth advisors create customized strategies and then assist in implementation and execution. They are experts in expanding market share and increasing revenue by optimizing operations and identifying new opportunities, resulting in increased asset value.
Businesses focused on growth need predictable growth strategy coupled with an agile workforce.
The hybrid workforce is here to stay. Leverage it with offshoring! Our Red, Blue, Black framework helps you streamline non-revenue tasks, reinvest savings into scalable lead generation, and focus on key strategies for long-term success.
Concertina partners with founders and CEOs of $1M+ companies focused on establishing predictable lead gen while addressing labor & skills shortages. Benefit from accessing marketing and sales best practices (EGS) alongside the top 1% of offshore talent.
Gain the competitive advantage with lead gen at scale, driven by an offshore engine room.
OUR ENTERPRISE GROWTH STRUCTURE (EGS) PROVEN PROCESS:
Offshoring often fails. This is evident in the 3X churn rate of staff. To secure the best talent and ensure success, mid-large-sized private companies choose to partner with Concertina.
Our patented EGS process is proven, scalable, and ethical:
Customized Global Resourcing Plan
Our Red, Blue, Black approach drives your growth strategy. We identify and offload Red tasks, reinvest savings into Blue revenue-generating activities, and focus on Black strategic initiatives for long-term success. Our detailed, customized plan integrates offshoring into a hybrid workforce model, ensuring cost savings, efficiency gains, and effective lead generation.
Plug-and-Play Growth Strategies
While EOS effectively addresses operational foundations, it may not fully capture the business's growth drivers. Our EGS framework complements EOS by focusing on these critical areas. We implement comprehensive growth strategies that ensure predictable revenue through targeted training, execution, and accountability, maximizing your business’s growth potential.
Insider Access to the Best A-team Talent
We source and retain the top 1% of offshore talent through our 'Hire, Train, Deploy' approach. We continue to support our teams with ongoing training and best practices, ensuring they deliver exceptional results and drive your business forward.
Growth Pods to Build & Optimize Outcomes
Our Growth Pods—Pod Build, Pod Optimization, and Pod Performance @Scale—ensure your offshore team is set up for success. A dedicated Team Integration Manager (TIM) guides your team through each stage, providing expert oversight and support to optimize performance and drive both immediate and long-term business results.
Partnering works. But don’t just take our word for it – check out these case studies
ONSITE ASSESSMENT OVERVIEW
Create a plan to ensure offshoring success
Tamara Loehr takes a moment to share her Red/Blue/Black concept. The basic principle Tamara applies is to reduce ‘red’ overhead expenses down to free up cash to invest in ‘blue’ initiatives like sales and marketing to drive growth. This strategy is a great way to avoid increasing budgets for growth, but instead focus on reducing red expenses with the help of offshore teams, to reinvest in blue marketing also driven by an affordable offshore marketing team. This is the smart way to grow!
EGS MODULE: B2B LEAD GEN
Turn your salespeople into closers only
How you drove sales over the past 10 years will not work in the future. We can no longer BUY good times by simply adding more salespeople and spending more on marketing.
B2B businesses need to approach sales differently, starting with turning their salespeople into closers only, not hunters and gatherers. You can now delegate and automate the hunting and gathering. How? By utilizing AI and Offshoring.
WE INVITE YOU TO COMPARE
Not all BPOs are the same: offshoring checklist
Attention B2B companies looking to scale lead gen! Before you make any decisions around your marketing budget for 24, it’s time to revisit:
💰 Salaries
⚒️ Skills
📈 and Scorecards.
Building in-house marketing capability to drive leads at scale makes sense, BUT you need A-team players and a proven strategy.
Most companies fail at offshoring for 3 core reasons:
1. Absence of detailed processes (SOPs)
2. No project boards with strict KPIs
3. Lack of ongoing training and upskilling.
Engaging a BPO to simply recruit and timestamp them isn’t enough. To succeed they must do more than simply babysit your resources. We invite you to compare how we do things differently, resulting in a 97% retention rate.
Book a 90-minute deep dive session to create a detailed outsourcing and growth execution plan:
We'll create a personalised plan to drive growth, by harnessing offshoring and our EGS frameworks:
🔴
RED (Back Office): Streamlines non-revenue tasks using offshore talent, automation, and AI to boost profitability.
💙
BLUE (Sales & Marketing): Drives predictable revenue by creating in-house offshore marketing, lead gen and sales teams.
♟️
BLACK (Strategy & Execution): Identify the key EGS frameworks to fast track growth and increase asset value.
OUTCOME ➡️ Increase profit/EBITA, build predictable revenue, and accelerate growth.
What is ethical offshoring?
Our founders, Tamara Loehr and Natalie Nichols have been leveraging offshoring for 15+ years to build and exit companies. When they initially toured the Philippines, they were horrified at the exploitation and corruption. They were also underwhelmed at the lack of on-the-ground support and guidance.
‘BPOs were simply babysitters who time clocked our staff. We refused to pay an ongoing premium for this,” Natalie explains.
“Traditional offshoring often grapples with an alarmingly high churn rate, which ultimately doesn’t serve your business and has led to the failure of many offshoring endeavors,” said Tamara Loehr, co-founder of Concertina. This led them to create their own Ethical Global Resourcing company, Concertina, which is now an employee of choice in the Philippines. Our commitment extends beyond industry norms and legal requirements. We provide an in-house mental fitness program, a Hardship Relief Fund, Medical Benefits extended to both team members and their children, and structured career and wealth-building opportunities.
Plus, we have giving embedded in every workday with our ‘Work 1, Give 1’ pledge. For every day of work, you provide a team member, it creates 1 impact to the United Nations Sustainable Development Goals (SDGs). Click here to view our impact to date. When you combine these initiatives with our best practices, you can finally achieve success in your offshoring endeavors.
Your Global Resourcing Plan
A job description is not as important as the ‘what and how.’ The core KPIs, tasks, and outcomes need to be addressed before offshoring begins. We always start with an onsite Assessment to:
• Secure commitment and support from senior management
• Define a growth strategy, including lead gen foundations
• Identify global resourcing roles based on key departments
We provide a detailed report outlining your global resourcing recommendations and an itemized budget to ensure success.