UNLOCK YOUR GROWTH
The Red, Blue, Black Strategy
At Concertina, we empower businesses to optimize operations and drive growth using our proven Red, Blue, Black framework, part of our Enterprise Growth System (EGS).
RED
BACK OFFICE
We identify and streamline non-revenue-generating tasks by deploying specialized talent in offshore roles, automating processes, and leveraging AI to reduce costs and boost profitability.
BLUE
SALES & MARKETING
We reinvest savings into scalable, revenue-driving activities by placing experts in roles focused on sales, marketing, and strategic partnerships. Build in-house capability and 10X activity, reducing your dependency on third-party agencies.
BLACK
STRATEGY & EXECUTION
Our seasoned growth advisors create customized strategies and then assist in implementation and execution. They are experts in expanding market share and increasing revenue by optimizing operations and identifying new opportunities, resulting in increased asset value.
Build An Agile, Not Fragile Workforce with An In-House Offshore Team
EXPLORE SOME OF OUR OFFSHORE ROLES
Red Roles
Non-revenue generating roles such as accounting, admin, and HR can be outsourced to optimize cost and upskill your team.
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Accountants
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Bookkeepers
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Executive Assistants & Administrative support
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Human Resources
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Legal
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Project Management
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IT Professionals
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Estimators
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Architects
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Engineers, etc.
Blue Roles
Reinvest the saved capital from offshoring your red roles into revenue-generating functions like marketing, sales, and customer service, which are critical for business growth.
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Digital Marketing
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Customer Service
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LinkedIn Lead Generation & Appointment Setting
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Sales
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SEO Specialists
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Social Media
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Email Marketing & Automation
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Web Development
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Content Creation
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Graphic Design
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Pipeline and Lead Gen Management
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Event Planning
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Paid Media (PPC)
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Telemarketing, etc.
Black Roles
Strategic 'Black' roles such as consultants, growth advisors, and executives are crucial for long-term planning and asset growth. We prioritize enhancing market positioning, intellectual property, and leadership strength, aligning operations with your long-term growth goals.
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Growth Advisory
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Exit and Succession Planning
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Onshore Fractional CMO
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Onshore Fractional COO
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Onshore Fractional CTO
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Onshore Fraction CFO, etc.
Tailored Offshore Business Solutions
for Every Industry
Construction
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Financial Services
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Insurance
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IT Services
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Manufacturing
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Medical & Healthcare
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Property Managment
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Professional Services
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Security
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Real Estate Development
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Retail
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SaaS
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Transportation
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Hospitality & Tourism
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Architecture & Design
And More
Book a complimentary call to build your offshore success plan.
Businesses Focused On Growth Need Predictable Growth Strategy Coupled With An Agile Workforce
THE HYBRID WORKFORCE IS HERE TO STAY–LEVERAGE IT WITH OFFSHORING!​​
Our Red, Blue, Black framework helps you streamline non-revenue tasks, reinvest savings into scalable lead generation, and focus on key strategies for long-term success.
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Concertina partners with founders and CEOs of $1M+ companies focused on establishing predictable growth while addressing labor & skills shortages.
Our Proven Offshoring Process
Enterprise Growth Structure (EGS)
OFFSHORING OFTEN FAILS
This is evident in the 3X churn rate of staff. To secure the best talent and ensure success, mid-large-sized private companies choose to partner with Concertina.
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Our patented EGS process is proven, scalable, and ethical:
Business Outsourcing For Growth
Our Red, Blue, Black approach optimizes growth by eliminating Red tasks, reinvesting in Blue revenue activities, and prioritizing Black strategic initiatives for lasting success.
Plug-and-Play SOPs & Growth Strategies
Our EGS framework complements EOS by focusing on comprehensive growth strategies, ensuring predictable revenue, and maximizing business growth potential.
Top Talent In The Philippines
We recruit and retain top offshore talent through our 'Hire, Train, Deploy' method, providing ongoing training to ensure exceptional results for your business.
Maximize Offshore Success
Our Growth Pods (Pod Build, Optimization, and Performance) ensure offshore team success with guidance from a Team Integration Manager for optimized performance and business results.
We Build Agile Teams Backed by Proven Systems
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Ethical practices aligned with UN Sustainable Development Goals.
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Top 1% of talent from the Philippines ensures consistent high performance.
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Comprehensive support through EGS frameworks and T.I.M-led team integration.
Your Offshoring Success Plan
THE RED, BLUE, BLACK ASSESSMENT
The Red, Blue, Black framework is your key to smart growth without inflating budgets. By trimming red expenses through efficient offshore teams and channeling those savings into blue marketing initiatives, you can drive growth effectively and affordably. Build your expert in-house offshore team and achieve sustainable success!
Hiring Onshore vs. Offshore Staffing
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You Offshoring Success Checklist
NOT ALL BPOS ARE THE SAME
Most companies fail at offshoring for 3 core reasons:
1. Lack of Supervision
2. Lack of SOPs
3. Lack of Scorecards
4. Lack of Scalability
Engaging a BPO to simply recruit and timestamp them isn’t enough. To succeed, they must do more than simply babysit your resources.
We do things differently, resulting in a 97% retention rate.
Be Agile, Not Fragile - In challenging times.
Find out how Concertina’s global resourcing partnership can help you effectively build in-house teams for profitable and sustainable growth.
What is ethical offshoring?
Our founders, Tamara Loehr and Natalie Nichols, have leveraged offshoring for 15+ years to build and exit companies. When they initially toured the Philippines, they were horrified by the exploitation and corruption and underwhelmed by the lack of on-the-ground support and guidance.
‘BPOs were simply babysitters who time clocked our staff. We refused to pay an ongoing premium for this,” Natalie explains.
Concertina, an Ethical Global Resourcing company, and top employer in the Philippines, tackles the high churn rates of traditional offshoring by prioritizing employee well-being. They offer mental fitness programs, medical benefits, career development, and a Hardship Relief Fund.
Through their 'Work 1, Give 1' pledge, each workday contributes to the UN Sustainable Development Goals, ensuring ethical and impactful offshoring solutions.
Ready to Build Your Agile Offshore Team?
LET’S BUILD YOUR GLOBAL RESOURCING SUCCESS PLAN
A job description is not as important as the ‘what and how.’ The core KPIs, tasks, and outcomes must be addressed before offshoring begins. We always start with an onsite Assessment to:
• Secure commitment and support from senior management
• Define a growth strategy, including a predictable revenue strategy
• Identify offshore roles based on key departments
We provide a detailed report outlining your growth strategy and offshore team recommendations, as well as an itemized budget to ensure success. Start by booking your complimentary 1-hour Offshore Optimization Assessment now.
Additional Resources
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