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Non-Profit | 501 (c)
Sky’s The Limit’s Strategic Shift to Scalable In-House Solutions
Sky’s The Limit is a nonprofit dedicated to empowering underrepresented, early-stage entrepreneurs by connecting them with volunteer business mentors and supporters. Through their digital platform, Sky’s The Limit offers mentoring, networking opportunities, entrepreneurship training, and grants to help these entrepreneurs succeed.
THE CHALLENGE
Sky’s The Limit had experimented with various marketing strategies, including hiring an agency and attempting to build an in-house team. Despite these efforts, they struggled to achieve the desired results. Bo Ghirardelli, CEO of Sky’s The Limit, sought a solution that would allow them to build a robust, in-house marketing team supported by proven SOPs without the high costs and complexities of managing a full-time onshore CMO.
RECOMMENDED STRATEGIES
Concertina recommended a strategic shift: build a small but highly efficient in-house marketing team using offshore resources. The approach included:
Fractional CMO Leadership
Concertina sourced a fractional CMO, a seasoned expert who could provide strategic oversight without the overhead of a full-time executive.
Offshore In-House Team
The team included senior marketing and lead generation experts who could rival the capabilities of onshore professionals. This offshore team was embedded within Sky’s The Limit, ensuring seamless integration and alignment with the nonprofit’s goals.
Community Management and Accounts Department
Additional areas within Sky’s The Limit, such as community management and the accounts department, were identified as suitable for offshore talent. This allowed Sky’s The Limit to upscale operations efficiently while maintaining cost-effectiveness.
RESULTS
By implementing the EGS frameworks provided by Concertina, Sky’s The Limit swiftly operationalized its marketing efforts. The offshore team of senior experts took charge of marketing and lead generation, driving significant outcomes without needing a full-time onshore CMO. This strategic move resulted in:
Efficient Operations
The newly established offshore team functioned effectively, providing Sky’s The Limit with the marketing and lead generation capabilities needed to thrive.
Significant Growth
Sky’s The Limit was able to set up scalable and sustainable marketing and community engagement, enhancing their ability to support their mission.
Scalable Solutions
The strategy replaced the need for external agencies, whilst making their marketing budget go a lot further. This has set them up for sustainable growth, with the capability to scale their operations easily as and when needed.
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CONCLUSION
Sky’s The Limit’s journey from struggling to build an effective marketing strategy to an in-house dedicated offshore team of marketing and community engagement experts. Concertina’s tailored approach provided Sky’s The Limit with the tools and resources needed to drive results while maintaining the nonprofit’s focus on its mission to empower underrepresented entrepreneurs.
“The piece that really sparked my interest in Concertina was combining these proven growth systems with their trained talent to be able to move really quickly. Concertina culture is really strong, bringing A-team players; the top 1% talent in the Philippines; into my business to execute on these systems. It's really a smart way to go about getting real results quickly. That's what we were looking for, whilst spending less than we would in the US.”
Bo Ghirardelli
CEO, Sky's The Limit
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