Social Media Manager

We are seeking a hands-on Social Media Manager to own the day-to-day social presence of a consumer-focused brand portfolio across TikTok, Instagram, and Facebook. This role combines social strategy, content creation, community management, influencer outreach, and performance tracking to keep the brands active, current, and easy to discover.

The ideal candidate has 5+ years of experience in social media management, content marketing, or social-first brand work, with strong short-form content creation skills, excellent written English, and the confidence to engage directly with creators and influencers. You should be comfortable creating content yourself while also managing calendars, outreach, analytics, and multiple brand voices.

Job Responsibilities:

• Own the day-to-day management of TikTok, Instagram, and Facebook.
• Develop and maintain a consistent posting rhythm across each platform.
• Translate brand priorities, product launches, seasonal moments, and campaign ideas into a rolling social content calendar.
• Adapt content ideas to each platform rather than simply reposting the same asset.
• Create short-form videos, Reels, TikToks, Stories, carousels, and static posts.
• Write strong hooks, captions, calls to action, and platform-native social copy.
• Use Canva, CapCut, Adobe Creative Suite, or comparable tools to create and edit visual content.
• Use generative AI for ideation, scripting, caption variations, repurposing, and production support while maintaining human review and editorial judgment.
• Stay current with platform trends, formats, audio, and consumer conversations.
• Identify relevant influencers and creators across food, lifestyle, family, grocery, and related consumer categories.
• Write personalized creator outreach and follow-up messages.
• Maintain an organized creator pipeline including contact details, outreach status, fit, next steps, and partnership notes.
• Coordinate creator briefs, product seeding, deadlines, approvals, and follow-up.
• Monitor comments, direct messages, mentions, and tags.
• Respond to community interactions in a timely and brand-appropriate manner.
• Escalate customer-service, product, or reputation-sensitive issues when required.
• Maintain distinct and consistent brand voices across multiple brands.
• Track reach, engagement, follower growth, video retention, shares, saves, clicks, and top-performing content.
• Produce recurring performance summaries explaining what worked, what did not, and what should change.
• Test hooks, formats, posting times, creative treatments, and calls to action.
• Use performance data to improve future content and publishing decisions.
• Track creator content performance and use the insights to improve future partnerships.
• Work independently in a remote environment while maintaining consistent overlap with U.S. business hours.

Qualifications:

• 5+ years of hands-on experience in social media management, content marketing, or social-first brand work.
• Previous experience working with U.S.-based companies, clients, or stakeholders.
• Demonstrable portfolio of social content, including short-form video for TikTok and/or Instagram Reels.
• Strong working knowledge of TikTok, Instagram, and Facebook.
• Excellent written and verbal English.
• Strong content creation skills using Canva, CapCut, Adobe Creative Suite, or comparable tools.
• Experience using generative AI as a creative and productivity tool.
• Strong organization and follow-through across calendars, approvals, creator outreach, and multiple content streams.
• Ability to work independently and manage multiple priorities in a remote environment.
• Experience with food, beverage, CPG, grocery, snacks, lifestyle, or other visually driven consumer brands is strongly preferred.
• Experience sourcing and coordinating influencers, UGC creators, or brand ambassadors is strongly preferred.
• Experience managing multiple brands or distinct brand voices is preferred.
• Product photography, simple food styling, or mobile-first creator content experience is preferred.
• Exposure to paid social, boosted content, or creator usage-rights workflows is a plus.

Requirements:

• Updated Resume/CV.
• Ability to work in a fast-paced, dynamic environment.
• Reliable internet connection and personal computer.
• UPS/battery backup to ensure continuity during power interruptions.

Benefits:

• Competitive salary with performance-based incentives.
• WFH set-up.
• Opportunities for career advancement.
• HMO coverage for employee and immediate family members.

Join our team now and be part of the top 1% talent in the Philippines!