Performance Marketing Lead (PPC Expert)

Our client is seeking a hands-on, data-driven Performance Marketing Lead to own and accelerate their customer acquisition engine. This is a critical role designed for a Paid Search expert who thrives on experimentation, full-funnel thinking, and continuous optimization. The ideal candidate will bring deep SEM expertise, cross-channel paid media experience, and a strong command of marketing data. If you're energized by growth loops, testing velocity, and channel mastery, this role offers a high-impact platform with executive visibility and direct influence over business growth.

Job Responsibilities:

• Own and operate Paid Search campaigns (Google, Bing), managing significant budgets with daily optimization toward ROAS and CPA goals.
• Lead the strategy and execution of multi-channel paid media efforts, including Meta, TikTok, LinkedIn, and X.
• Manage the relationship with a paid social agency, guiding execution and holding them accountable for outcomes.
• Analyze campaign performance and generate actionable insights through weekly, monthly, and quarterly reporting.
• Partner with Product and Design to develop compelling, conversion-focused go-to-market strategies.
• Leverage behavioral data to identify new acquisition tactics and expand upper- and mid-funnel growth.
• Collaborate on dashboarding and visualization efforts using tools like PostHog and PreSet.
• Explore and scale new demand generation opportunities including programmatic, video, CTV/OTT, and localized campaigns.

Qualifications:

• 7–10 years of experience in performance marketing, with at least 2–3 years owning both strategy and hands-on execution.
• Proven track record managing high-scale Paid Search campaigns in e-commerce or B2C SaaS.
• Deep understanding of growth metrics (ROAS, CPA, revenue) and how they impact business decisions.
• Skilled in analytics, data interpretation, and campaign optimization across multiple tools and platforms.
• Curious, data-first thinker who thrives in fast-paced, test-and-learn environments.
• Collaborative mindset with experience working cross-functionally across marketing, product, and engineering.

Requirements:

• Updated Resume/CV.
• Ability to work independently in a remote setting.
• Reliable internet connection and functioning computer.
• UPS/battery backup to maintain continuity during outages.

Benefits:

• Competitive salary plus performance-based bonuses.
• Remote work flexibility.
• Career growth in a fast-moving, high-impact environment.
• HMO coverage for the employee and immediate family members.

​​​​​​​Join our team now and be part of the top 1% talent in the Philippines!