Growth Marketing and Marketing Automation

We are seeking a Specialist, Growth Marketing & Marketing Automation to serve as the ultimate customer acquisition architect and technical player-coach. This role is critical to driving high-intent residential inbound leads and converting warm multi-state commercial contracts by fusing algorithmic paid acquisition with programmatic, AI-driven outbound Go-To-Market (GTM) strategy.

The ideal candidate will have 5+ years of progressive, hands-on experience directing performance marketing, growth operations, or demand generation within field services, multi-site B2B logistics, or highly transactional consumer networks. You must be a ruthless self-starter obsessed with volume scaling, technical efficiency, and customer acquisition cost (CAC) optimization. This is a pure player-coach role where you will write the strategy, code the automation, build the workflows, and review the tracking data yourself.

Job Responsibilities:

• Architect, deploy, and scale comprehensive inbound customer acquisition engines across Google Ads, Meta Business Manager, Yelp, and emerging ChatGPT/LLM ad ecosystems.
• Personally build, write, and continuously optimize algorithmic ad placements, utilizing localized search intent modifiers tailored to core residential service lines.
• Build and manage a complex, multi-state outbound GTM architecture targeting premium commercial asset accounts.
• Design automated, highly contextualized email AI campaigns that deliver warm, high-intent leads to Account Executives across five distinct business verticals: pest control, commercial janitorial, landscape, pool/water features, and exterior services.
• Own the complete attribution mapping and data pipes of the growth technology stack.
• Ensure that every dollar spent on paid, outbound, or program channels seamlessly syncs with the central CRM and frontline dispatch records, eliminating tracking blind spots and data discrepancies.
• Execute a ruthless, first-principles evaluation of cross-channel customer acquisition costs (CAC).
• Continuously re-allocate budget allocation models away from underperforming campaigns and channels, ensuring client acquisition costs scale symmetrically with lifetime contract value (LTV).
• Serve as a collaborative growth partner to in-market sales squads and offshore performance marketing specialists.
• Translate localized market route density priorities into hyper-targeted geographic ad scripts, filling capacity holes and maximizing booking efficiency.
• Generate a predictable, high-velocity volume of sales-ready residential and commercial pipeline opportunities that hits quarterly organic scaling milestones.
• Maintain blended customer acquisition cost (CAC) targets at or below strict unit-economic thresholds, continuously improving lead-to-opportunity conversion metrics.
• Establish complete, closed-loop marketing attribution across all active geographical markets with zero untracked lead sources or data drop-offs.
• Programmatically deliver a cadenced, consistent volume of verified, warm commercial outbound responses per target market to fuel the Account Executive pipeline daily.
• Quickly deploy localized ad campaigns, modify copy assets via creative AI engines, and troubleshoot API or tracking breaks without delaying execution timelines.
• Act as a courageous guardian of growth targets and marketing spend, completely owning the optimization of cross-channel performance to maximize enterprise pipeline value.

Qualifications:

• Minimum 5 years of progressive, hands-on experience directing performance marketing, growth operations, or demand generation within field services, multi-site B2B logistics, or highly transactional consumer networks.
• Advanced technical capability personally constructing, scripting, and launching paid ad campaigns within Google Ads, Meta Business Manager, Yelp, and modern AI/LLM ad placement platforms.
• Proven track record designing and running programmatic outbound email engines using sophisticated software layers to target commercial property managers, industrial accounts, and real estate asset groups.
• Deep tactical understanding of residential service industry keywords and seasonality trends across pest control, pool care, landscape, and commercial facility management.
• Complete ownership mindset as a pure player-coach who writes the strategy, codes the automation, builds the workflows, and reviews the tracking data yourself.
• Authoritative mastery of customer acquisition cost (CAC) modeling, lifetime value (LTV) ratios, multi-touch marketing attribution, and marketing spend optimization formulas.
• Strong written and verbal communication skills with ability to translate growth priorities into actionable marketing strategies.
• Ability to work independently and take full ownership of results without requiring constant supervision.
• Comfort with technical systems, API integrations, and ability to troubleshoot tracking and data pipeline issues.
• Direct experience working within a fast-growing, private equity-backed service business handling multi-market roll-ups is a plus.
• Familiarity with API data pipelines, SQL, or connecting frontend marketing interfaces directly to core enterprise CRM and database ledgers is a plus.

Requirements:

• Updated Resume/CV.
• Ability to work in a fast-paced, dynamic environment.
• Reliable internet connection and personal computer.
• UPS/battery backup to ensure continuity during power interruptions.

Benefits:

• Competitive salary with performance-based incentives.
• WFH set-up.
• Opportunities for career advancement.
• HMO coverage for employee and immediate family members.

Join our team now and be part of the top 1% talent in the Philippines!