Full Stack Marketer

We are seeking an experienced Full-Stack Marketing Manager or Head of Marketing to develop and execute comprehensive marketing strategy for a leading global manufacturer of hot and cold therapeutic solutions. This role owns brand development, digital marketing, product marketing, and marketing operations across B2B channels—serving medical distributors, retail partners, and direct-to-consumer segments.

The ideal candidate has 5-8+ years of marketing experience, ideally in B2B manufacturing, medical devices, or consumer health. You'll combine strategic thinking with hands-on execution, managing everything from brand positioning and content strategy to campaign analytics and team coordination. You're comfortable with data, understand both B2B and B2C marketing dynamics, and can drive measurable growth across multiple product lines and sales channels.

Job Responsibilities:

Marketing Strategy & Brand Development

• Develop and execute comprehensive annual marketing strategy aligned with business growth and market opportunities across private label, retail, and B2B distribution channels.
• Own brand positioning, messaging, and competitive differentiation; ensure consistency across all marketing touchpoints.
• Identify market opportunities, monitor competitive landscape, and recommend marketing adjustments based on market data and performance.
• Collaborate with sales, product, and operations teams to align marketing initiatives with business priorities and revenue goals.

Digital Marketing & Campaign Management

• Develop and manage digital marketing campaigns across Google Ads, Facebook, LinkedIn, Instagram, and other channels; optimize for lead generation, traffic, and ROI.
• Oversee content strategy including blog, whitepapers, case studies, product guides, and educational resources for healthcare professionals and retailers.
• Manage SEO strategy to improve organic visibility for key product categories and B2B service offerings.
• Coordinate email marketing campaigns and marketing automation workflows for lead nurturing and customer retention.
• Track campaign performance, A/B test creative and messaging, and provide monthly/quarterly reporting on marketing KPIs and ROI.

Product Marketing & Launch Support

• Manage product positioning, pricing strategy, and go-to-market launches for new product lines and private label solutions.
• Develop product marketing collateral including sales sheets, case studies, product comparison guides, and training materials.
• Support sales team with competitive intelligence, customer use cases, and marketing materials that drive conversion.

Marketing Operations & Analytics

• Establish and monitor key marketing metrics (lead generation, cost per lead, website traffic, conversion rates, customer acquisition cost).
• Manage marketing technology stack including CMS, email platform, analytics tools, and reporting dashboards.
• Analyze campaign performance and provide data-driven recommendations for optimization and budget allocation.
• Create monthly/quarterly marketing performance reports for executive leadership.

Branding & Content

• Lead brand management and ensure visual consistency across website, print collateral, packaging, and marketing materials.
• Oversee website content, user experience, and ensure it reflects brand positioning and supports lead generation goals.
• Develop content calendar covering product education, industry trends, customer success stories, and thought leadership.

Team Leadership & Coordination

• Build and mentor marketing team if applicable; delegate tasks and manage workflow across design, content, and digital channels.
• Work with external agencies, freelancers, or contractors as needed for design, video production, or specialized marketing services.
• Foster collaboration between marketing and sales, product, and operations teams.

Qualifications:

• 5-8+ years of marketing experience, ideally including B2B manufacturing, medical devices, healthcare, or consumer health products.
• Prior experience supporting US-based organizations or US market operations.
• Proven track record of developing and executing marketing strategy that drives measurable business results (lead generation, revenue growth, market share).
• Strong proficiency with digital marketing tools including Google Ads, Google Analytics, Facebook Ads Manager, and email marketing platforms.
• Demonstrated experience with data analysis, marketing metrics, and ROI optimization; comfort with analytics dashboards and reporting.
• Experience managing brand development, positioning, and messaging across multiple product lines or business segments.
• Strong project management skills; ability to manage multiple campaigns and initiatives simultaneously.
• Excellent written and verbal communication skills; ability to translate strategy into clear marketing plans and messaging.
• Experience in B2B marketing, healthcare/medical marketing, or retail marketing preferred.
• Experience managing marketing teams or coordinating with external agencies preferred.
• Familiarity with medical device marketing, product marketing, or manufacturing marketing preferred.
• Bachelor's degree in marketing, business, communications, or related field preferred.

Requirements:

• Updated Resume/CV.
• Ability to work in a fast-paced, dynamic environment.
• Reliable internet connection and personal computer.
• UPS/battery backup to ensure continuity during power interruptions.

Benefits:

• Competitive salary with performance-based incentives.
• WFH set-up
• Opportunities for career advancement.
• HMO coverage for employee and immediate family members.

Join our team now and be part of the top 1% talent in the Philippines!