CRM and Email Marketing Specialist

We are seeking a CRM and Email Marketing Specialist with 5+ years of CRM, lifecycle, or email and SMS marketing experience to support an Australia-based hire and rental business. You will build and own its GoHighLevel CRM, turn booking data into usable customer segments, and launch lifecycle campaigns that drive repeat bookings and measurable revenue.

This full-time remote role works Australian business hours and reports to the Marketing Lead. It suits a hands-on builder who has launched a CRM program from scratch and can own the system from data model to campaign delivery.

Responsibilities:

• Build GoHighLevel sub-accounts, custom fields, pipelines, tags, user roles, sending domains, and consent and suppression rules.
• Design the customer data model using phone number as the primary identity key, connecting contacts, bookings, brands, and depots.
• Coordinate imports and ongoing synchronization from booking systems, including field mapping, data cleaning, deduplication, and validation.
• Work with web and kiosk owners to improve customer identity capture and consent at booking.
• Build email and SMS workflows for booking preparation, extensions, return reminders, post-hire follow-up, win-back, and reactivation.
• Develop a three-to-five-message sequence for the first seven days after a hire, tailored by use case and brand.
• Write and test campaign email and SMS, including loyalty program launch and ongoing communications.
• Manage domain authentication, sender reputation, list hygiene, bounces, complaints, and compliance with Australian and New Zealand messaging rules.
• Maintain customer segments and lifecycle stages, and work with analytics to connect campaigns to bookings and revenue.
• Own CRM scorecard reporting, run documented weekly tests, and maintain build documentation.
• Plan a future CRM migration while preserving customer history and consent status.

Qualifications:

• 5+ years in CRM, lifecycle, or email and SMS marketing, including building a program from scratch.
• Demonstrable GoHighLevel account-building experience covering workflows, triggers, custom fields and objects, pipelines, tags, snapshots, sub-accounts, A2P/SMS setup, webhooks, and API or Zapier/Make integrations.
• Ability to specify, map, clean, and validate data extracts of 100,000+ records and deduplicate by phone number.
• SMS-first lifecycle experience and knowledge of AU/NZ messaging compliance, or equivalent regulatory experience with willingness to learn local rules.
• Working knowledge of SPF, DKIM, DMARC, warm-up, suppression, and deliverability.
• Clear, concise campaign writing and experience reporting lifecycle results to leadership.

Strongly Preferred:

• Experience in rental, hire, travel, automotive, or another high-frequency transactional business.
• Loyalty or membership launches and franchise or agent-network experience.
• HubSpot, Klaviyo, or Braze experience alongside GoHighLevel.
• SQL, Power BI, or Looker, and experience migrating to a custom CRM platform.

Requirements:

• Updated Resume/CV.
• Availability for full-time work during Australian business hours.
• Ability to work independently in a fast-paced, changing environment.
• Reliable internet connection, personal computer, and UPS/battery backup.

Benefits:

• Competitive salary.
• WFH set-up.
• Career advancement opportunities.
• HMO.

Join our team now and be part of the top 1% talent in the Philippines!