Senior Digital Marketer

Job Summary:We are looking for a highly experienced Senior Digital Marketer to lead and execute innovative digital marketing strategies. This role is ideal for a seasoned professional with 10+ years of experience who can seamlessly combine strategic thinking with hands-on expertise. The candidate will oversee campaign development, video content creation, website optimization, and PPC management while contributing to brand development initiatives.

Job Responsibilities:

• Develop and execute comprehensive digital marketing campaigns, including video content creation and promotion.
• Manage website development projects, ensuring optimal performance, SEO, and user experience.
• Plan, set up, and split test PPC campaigns to maximize ROI and achieve campaign objectives.
• Monitor and analyze key performance metrics, providing insights and recommendations to optimize campaigns.
• Collaborate with cross-functional teams to align marketing efforts with overall brand strategy.
• Contribute to brand development and positioning efforts, ensuring consistent messaging and visual identity.
• Stay updated on industry trends, emerging technologies, and best practices to drive continuous improvement.

Qualifications:

• Minimum of 10 years of experience in digital marketing, with a proven track record of successful campaigns.
• Strong expertise in PPC campaign setup, management, and split testing.
• Proficiency in website optimization techniques, SEO, and analytics tools.
• Experience in video content production and marketing strategies.
• Knowledge of brand development principles and strategies.
• Exceptional analytical skills, with the ability to interpret data and drive actionable insights.
• Strong communication and leadership skills.

Requirements:

• Updated Resume/CV.
• Portfolio showcasing successful digital campaigns and website projects.
• Availability to work in a dynamic, fast-paced environment.
• Reliable internet connection and personal computer.
• UPS/battery backup to ensure continuity during blackouts.

Benefits:

• Competitive salary with performance-based bonuses.
• Remote work flexibility.
• Opportunities for career advancement in a strategic leadership role.
• Comprehensive HMO coverage for the employee and immediate family members.

Join our team and play a pivotal role in driving digital excellence and shaping the future of our brand in a high-impact leadership position!